LLEB10300 Food Entrepreneurship: Designing New Business Opportunities in the Food Sector

Details
Responsible DepartmentDepartment of Food Science

Earliest Possible YearBSc. 3 year to MSc. 2 year
DurationOutside schedule
 
Credits5 (ECTS)
 
Level of CourseJoint BSc and MSc
The summer course is part of a joint excellent Entrepreneurship program between the three partners Copenhagen Business School (CBS), The Technical University of Denmark (DTU) and University of Copenhagen (UCPH).
 
ExaminationFinal Examination

written examination and oral examination


All aids allowed

Description of Examination: The participants will be evaluated on basis of a written group report with clear indication of individual contributions and a following individual oral examination in a chosen question relating to curriculum and project.

Weight: Project report 50%. Oral examination 50%.



7-point scale, external examiner
 
Requirement for Attending ExamParticipation in group project work: Idea defined, report produced and shortly presented by the group. Min. 80 % presence during course.
 
Organisation of TeachingThe course will consist of lectures on entrepreneurship, discussions and project work on food related case stories presented for the student at the beginning of the course. Teaching will be performed at both DTU and UCPH.
 
Block PlacementSummer Course
Week Structure: Outside schedule, 2013: 5. August - 23. August (3 weeks)
 
Language of InstructionEnglish
 
Optional PrerequisitesThe course is opened for students who have passed 100 ECTS points of their bachelor programme
 
Mandatory Prerequisitesbachelor programme in Food science, Food technology, Biotechnology, Business or a related area.
 
RestrictionsMinimum 5, maximum 40
 
Course Content
The summer course is part of a joint excellent Entrepreneurship program between the three partners Copenhagen Business School (CBS), The Technical University of Denmark (DTU) and University of Copenhagen (UCPH). The course will be taught as a mixture of lectures on entrepreneurship and group work on defined case stories chosen by the students at the beginning of the course. Each project group will be predefined with students from CBS, DTU and UCPH to ensure competences within business, engineering and science, and thereby utilize knowledge from this diverse group of students. The product of the group is a report including a business plan based on the chosen idea. Students will be introduced to the basic concepts of entrepreneurship, innovation and business development with emphasis on the distinctive features of the food industry, market shares and possible use of food technologies. Guest lectures from industry and academia will provide inspiration for the project work developing the business plan on the case stories. Moreover, for initiating the project work a general introduction to the nature and basis behind the chosen case story will be provided each group, enabling you to fully understand the aspects of your idea. Finally, teachers will be available for clarifying questions.
 
Teaching and learning Methods
Before course begins: You may need to read material in advance of the course and will be advised of this in due time. During the course, there will be lectures, discussions and exercises related to case stories together with group project work and report writing.
 
Learning Outcome
The aim of the course is to provide the students with the newest knowledge on entrepreneurship within food and to develop their entrepreneurial skills and competences by using predefined ideas (case stories) given at the start of the course and creating a business plan for the chosen idea. All case stories will be related to the food sector, and will be based on food ingredients, raw materials, new values in food production or equipment design. The Danish food industry is among the best in the world to use knowledge and technology in the development of new products. Such knowledge-based growth is important for the future business opportunities. This course will teach in how to develop an idea into a final product with a clear market share and a ready-to-go business plan. Participants will learn how to commercialize good ideas related to food.

After completing the course the student should be able to:

Knowledge:
. Reflect about the special entrepreneurial challenges in the food sector
. Identify and describe business opportunities for the chosen idea/case story within the food sector
. Create a business plan for the chosen case story

Skills:
. Develop business models
. Develop business ideas
. Analyze markets for new technological ideas
. Investigate consumer preferences

Competences:
. Work effectively together in a group, utilizing the different competences of the group members
. Explain the nature of the chosen idea
. Launch the commercialization of a food product
. Prepare a business plan and defend it in an oral presentation
. Write a report on the developed case story identifying possibilities for further development
 
Course Literature
Literature will be advised later.
 
Course Coordinator
Nanna Viereck, nav@life.ku.dk, Department of Food Science/Quality and Technology, Phone: 353-33502
 
Course Fee
There is no course fee for students registered at a Danish university (including international exchange students). The fee for guest students (exchange students at another Danish university than the three partners (DTU, CBS and UCPH) or a full degree student at a non-partner university abroad) is dkr. 2500. The fee for industrial participants and EU/EEA citizens (continuing education or supplementary training) is dkr. 4250.
 
Study Board
Study Committee LSN
 
Work Load
lectures35
theoretical exercises10
project work70
preparation22
examination1

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