270056 Product Development and Consumer Relations

Details
Department of Food Science
Earliest Possible YearMSc. 1 year to MSc. 2 year
DurationOne block
 
Credits7.5 (ECTS)
Course LevelMSc
 
ExaminationFinal Examination

written examination


Written Exam in Lecturehall

All aids allowed

Description of Examination: The students will be graded on their laboratory practical project report, and a written exam 2 hours.

Weight: Project report: 50%. Final written exam 50%.



13-point scale, internal examiner
 
Organisation of TeachingThe course will include both lectures and laboratory instruction. Is not offered in 2006/2007
 
Block PlacementBlock 2
Week Structure: A, Not 2006/2007
 
Teaching LanguageEnglish
 
Areas of Competence the Course Will Address
This course is part of the specialization in Meat Science and Technology and contributes to competances within basic and applied sciences, as well as those in ethics and values.
Within basic science: Knowledge of the effect of meat intake on human nutrition
Within Applied science: Knowledge of how to take a product idea throuh to production, How to measure and predict consumer perception
Within Ethics and values: Knowledge of how to effectively communicate with consumers
 
Course Objectives
Students taking this course will learn how consumer needs, demands and attitudes could be integrated in the process of product developmentm from the conception of ideas for a new meat product through to introducing the final product on the market. Topics relating to nutrition and consumer education will also be covered.
 
Course Contents
Students involved in this module will learn how consumer needs, demands and attitudes could be integrated in the process of product development right from the conception of ideas for a new meat product through to introducing the final product on the market. Topics relating to nutrition and consumer education will also be covered. Individual lectures will cover subjects such as, trends on the food market, nutritional value of meat products, consumer perceptions of food quality, product design and development, market and consumer testing of products, integrated product development and
consumer education.

 
Teaching And Learning Methods
The course will consist of both lectures and practical laboratory work. There will be a heavy emphasis on group project work in this course. Students will be expected to take a novel idea from its conception through to a finished product. Students will be evaluated by a final exam and a project report
 
Course Coordinator
Moira A. Lawson, mal@life.ku.dk, Department of Food Science/Meat Science, Phone: 35333248
 
Study Board
Study Committee LSN
 
Course Scope
lectures30
practicals30
preparation46
examination4
project work76
theoretical exercises20

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