270056 Product Development and Consumer Relations

Detaljer
Inst. for Fødevarevidenskab
Tidligst mulig placeringKandidat 1.år til Kandidat 2. år
VarighedEn blok
 
Pointværdi7.5 (ECTS)
KursustypeKandidatkursus
 
EksamenSluteksamen

skriftlig prøve


Skriftlig auditorieeksamen

Alle hjælpemidler tilladt

Beskrivelse af eksamen: The students will be graded on their laboratory practical project report, and a written exam 2 hours.

Vægtning: Project report: 50%. Final written exam 50%.



13-skala, intern censur
 
Rammer for undervisningThe course will include both lectures and laboratory instruction. Is not offered in 2006/2007
 
BlokplaceringBlock 2
Ugestruktur: A, Not 2006/2007
 
UndervisningssprogEngelsk
 
Kompetenceområder
This course is part of the specialization in Meat Science and Technology and contributes to competances within basic and applied sciences, as well as those in ethics and values.
Within basic science: Knowledge of the effect of meat intake on human nutrition
Within Applied science: Knowledge of how to take a product idea throuh to production, How to measure and predict consumer perception
Within Ethics and values: Knowledge of how to effectively communicate with consumers
 
Kursets målsætning
Students taking this course will learn how consumer needs, demands and attitudes could be integrated in the process of product developmentm from the conception of ideas for a new meat product through to introducing the final product on the market. Topics relating to nutrition and consumer education will also be covered.
 
Kursusindhold
Students involved in this module will learn how consumer needs, demands and attitudes could be integrated in the process of product development right from the conception of ideas for a new meat product through to introducing the final product on the market. Topics relating to nutrition and consumer education will also be covered. Individual lectures will cover subjects such as, trends on the food market, nutritional value of meat products, consumer perceptions of food quality, product design and development, market and consumer testing of products, integrated product development and
consumer education.

 
Undervisningsform
The course will consist of both lectures and practical laboratory work. There will be a heavy emphasis on group project work in this course. Students will be expected to take a novel idea from its conception through to a finished product. Students will be evaluated by a final exam and a project report
 
Kursusansvarlig
Moira A. Lawson, mal@life.ku.dk, Institut for Fødevarevidenskab/Kødvidenskab, Tlf: 35333248
 
Studienævn
Studienævn LSN
 
Kursusbeskrivelsesomfang
forelæsninger30
praktiske øvelser30
forberedelse46
eksamen4
projektarbejde76
teoretiske øvelser20

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