095513 Agricultural Marketing

Detaljer
Fødevareøkonomisk Institut
Tidligst mulig placering
Varighed1 semester
 
Pointværdi7.5 (ECTS)
KursustypeFælleskursus
 
Eksamenbedømmelse af projektrapport


med hjælpemidler

Beskrivelse af eksamen: 13-skala, intern censur

Eksamensdatoer:

4 hour written examination (70%)



Beskrivelse af eksamen:
one written project (30%)
 
Rammer for undervisningLectures: 1 course module per week Tutorials: 2 hours per week
 
BlokplaceringF2, spring
Thursday 13-15

 
UndervisningssprogEngelsk
 
Anbefalede forudsætninger095311 Produktionsøkonomi
095251 
 
Kursets målsætning
The objective of the course is to equip students with the theoretical basis and the analytical tools needed to understand and analyse agri-food markets, marketing problems and organisation of the agri-food Industries. The course is based on the economic theory of industrial organisation applied to agricultural input markets, processing and distribution.
 
Kursusindhold
The structure and organization of the agricultural and food markets are key for policy and business decision. The focus of this course is therefore the economic analysis and industrial economic policy of agricultural markets.Topics examined include:
- oligopoly theory
- spatial competition
- vertical integration and vertical coordination
- product innovation
- consumer behaviour
- marketing management
 
Undervisningsform
The course is a one-semester introductory course which forms the theoretical and conceptual framework for the analysis of agri-food markets and the development of marketing management of food products.
 
Litteraturhenvisninger
Church, J. and Ware, R.: "Industrial Organization - A Strategic Approach" McGraw-Hill 2000
 
Kursusansvarlig
Kostas Karantininis, kok@life.ku.dk, Fødevareøkonomisk Institut/Afdeling for Produktion og Teknologi, Tlf: 35332276
 
Studienævn
Studienævn NSN
 
Kursusbeskrivelsesomfang
forelæsninger42
teoretiske øvelser28
forberedelse68
projektarbejde60
eksamen27

225